The Australian label Bettina Liano is releasing a curvy fit jean to add to the already famous O collection. Fans of the line include Gemma Ward (who was a former face of the label) Nicole Richie, Pink and Venus Williams. It’s designed with a women’s shape in mind, featuring a sexy silhouette which flatters the smaller waist and larger hips and thighs. Australia’s Next Top Model winner, Tahnee Atkinson, will be the new face of the campaign.
The new cut jeans will be available in two different styles, boot-cut and slider, which is a more straight cut jean. They will be available in indigo rinse, which is Bettina Liano’s signature wash. The brand hopes to add more curvy styles to the collection in the future. Pricing starts at $249 and are available in Bettina Liano boutiques worldwide. Check out images from the campaign below.