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Jessica Simpson Denim Collection Spring 2011

Jessica Simpson announced her intention to add denim to her already popular Jessica Simpson collection. What better time to launch it than during fashion week? She held the “Show me your Blues” event to show off her Spring 2011 collection. The event was complete with her sister, Ashlee, serving as a model and brother-in-law, Pete Wentz, DJing.

The line is super affordable and stylish, with prices starting at $49! You can enter to win a chance to be styled by Jessica, by entering the contest on her website at Jessicasimpsoncollection.com/events. While her Spring 2011 denim collection is not yet available for purchase, you can check out some of the looks below and browse the rest on Instyle.com