During the last week of October, G-Star hosted Women’s Night in its monobrand stores worldwide. From London to New York to Tokyo, G-Star stores turned into a fashion experience where women were advised on the perfect jeans while enjoying music, drinks and beauty.
The Women’s Night in Soho attracted a group of over 150 fashionable ladies. Besides shopping for the perfect denim, women received “Skinny Jeans” Salon Effects manicures by Sally Hansen, hair touch ups by Warren Tricomi and make-up by Bobbi Brown. Stylists were on hand to walk guests through G-Star’s staple 3301 basic denim and the brand’s latest 3D denim evolutions. Guests also shopped and explored G-Star’s RAW Essentials and Correct Line offerings while DJ Chelsea Leyland set the sound for the evening.
Elle’s Market Editor Jade Frampton was the evening’s host and Ida Kay from G-Star is pictured above. I was invited to the event but unfortunately living in England meant I couldn’t go! I would have loved to meet Ida, she’s so nice! The pictures look great though. Did any of you go?
Images courtesy of Wireimage.com