New Denim Brand: Dear John Denim

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Here is a look at the new brand Dear John Denim. The brand carries the aesthetic of straight forward, classic denim at an affordable price. You can see the the clean silhouettes in classic washes and a closer view as well as on trend washes, such as color, below.

I can already see this brand being popular amongst the celebs. I can see someone like Jennifer Garner, Minka Kelly and Halle Berry wearing Dear John Denim. What are your thoughts on the new brand?