new brands

New Brand: Public School Denim

Public School has just announced the launch of Public School Denim, ‘a made-in-New York denim collection bringing NYC to the forefront of denim craftsmanship’. The collection is for the guys and they have some very detailed washes on offer, as well as numerous different fits which you can see in the gallery below. I have also included some text from the press release so you can get a good idea what the brand is about.

The collection aims to cater to the needs of the new generation of creative╩╝s that yearn for cutting edge product with classic styling. Born and raised in New York City, Public School founders Dao-Yi Chow and Maxwell Osborne have joined forces with denim veteran Tobias Levine to create the new men╩╝s denim line. The 2013 denim collection presents a range of fabric treatments and silhouettes that are not normally associated with denim. The collection will consist mostly of rigid and raw materials, as well as washed and wet-process styles all manufactured in New York.

Pieced goods will be developed exclusively with denim supplier Cone Denim at White Oak Mills, while some other fine materials will hail from Japanese denim mill Kurabo, as well as various Italian denim mills, such as selvedge denim and wide width goods. In addition to three classic jean styles – Straight, Slim, and Skinny – the Public School Denim Collection will feature a slim pant silhouette, creating a rotating “fashion” fit for every season. The tailored set has innovative pieces like a candle-wax coated canvas jean that molds to your body as it heats and cools, and chronoline waxed finished denim, as well as classics like an indigo over-dyed slim fit, and raw basics. The opening prices range from $165 to $390 for the more fashionable styles.

Written by Lorna Burford