Denim Brands

Pharrell Williams to launch eco-friendly collection with G-Star

G-Star has announced their latest collaboration, with singer Pharrell Williams. G-Star has teamed up with Bionic Yarn, an eco-friendly textile company for which Pharrell serves as the creative director. Bionic Yarn will incorporate recycled plastics found in the ocean into their textiles to create the G-Star “RAW for the Oceans” collection.

Pharrell explained that “Working with G-Star was an obvious choice, because they have a legacy of pushing the boundaries of fashion and denim forward. Bionic Yarn is a company built around performance, and denim is the perfect category to show the world what Bionic Yarn can do. Everyone has jeans in their closet.” The collection will be available starting August 15th. Check out the video for more information on the collaboration.

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