DL1961 Launches ACTIVEX Denim For Kids

DL1961 announced their newest venture, ACTIVEX, a denim line for kids and toddlers. The line combines DLX Technology and the antibacterial properties of SILVADUR to create a line meant to keep up with a kid’s busy lifestyle.

Made with earth friendly and machine washable dyes, the collection offers over 50 styles, for toddlers to adolescents, including styles for boys named after athletes, like the Jordan Straight leg and Hawk skinny jeans, and classic red, white, and blue washes for girls. Prices start at $39 for toddlers and $49-$79 for boys and girls. Jeans are available for purchase both online at DL1961 and in stores.