Soulland have collaborated with Lee on a denim jacket and a pair of jeans which will both be available exclusively in Good Hood & Colette now. It’s the first ever brand collaboration from Soulland to date, so it’s very exciting! You can see more info on the collection just below, but I think the prints are really cool!
Launching exclusively in the UK with The Good Hood store, cult denim brand Lee collaborates with Danish contemporary label Soulland, dropping a limited edition collection of polka dot patchwork jeans and denim jacket.
With Scandanavia as the go to destination for denim, the duo make for the perfect partnership, noted as its strongest market, following the UK and with London being the worldwide hotbed for style, Lee look to the city for a particular focus this season. In suitable timing, Soulland also warm up to London with their highly anticipated debut at London Collections: Men this January.
The perfect pairing offers both a rich history of expertise with a 125 years of Lee, and an innovative fresh take on menswear with Soulland, who continue to raise eyebrows and set the bar high. Saturday 10th January saw the brands take over the entire shop window of The Good Hood Store in Shoreditch, to unveil the collaboration on rotating mannequins with a green screen backdrop; an imitation of the brands LC:M presentation, which kicked off simultaneously over the other side of London.
Lee’s UK Manager, Damien Ladwa, comments “It is great to work with Soulland on this project. The product is fresh and reflects Lee’s position as a denim brand with a real contemporary edge” as Silas Adler, Co Founder/Designer of Soulland mentions “As one of the first branded collaborations, we are very excited to be working with such an iconic global brand as Lee’’.
The collaboration is just the beginning of an exciting journey ahead!