Denim Brand: Red Card

There is a new denim brand on the scene here at DenimBlog called Red Card, based out of Tokyo, Japan where fashion is very much a part of the country. Red Card was created from the streets where individuals mix and match their personas, expressing themselves freely, from a city populated by jet setters and walking and waking artists. With this behind them, they have created their new brand, defying denim stereotypes and traditional limitations, bringing creative variations to wardrobes. You can check out their Instagram and Facebook.

Red Card have a wash process that exhibits the three dimensionality of true vintage – used finishes that include selective fading and whiskering – the delicate quality of Japan lives within every feature. The brand takes the opposite approach from creating a denim that is plain work wear, and instead of pursuing only the functionality of the garment, it proposes an evolved REAL DENIM birthed from Japanese sensitivity.

Red Card uses KAIHARA DENIM; the acme of Made in Japan Denim. By using highest quality Supima Cotton covering threads manufactured by UJYO Bussan for the stitching, one is able to appreciate the fading after the skillful finishing of the denim. YKK Snap Fasteners were used for buttons and rivets, keeping true to being Made in Japan. Using the highest quality denim and offering detail to each denim unbeknownst to traditional production products, these creations by the top artisans of Japan are nothing but pieces of art.

Red Card is washed in one of the top wash facilities in the world with absolutely precise recipes, resulting in textures that resemble perfectly worn in jeans. The used finishes are all hand done by the master craftsmen, down to the places hidden by first glance – each garment is cared for individually, and a rich vintage feel can be created without lavish pocket stitches or usage of selvedge decorations. The 3 Fs, FABRIC, FIT, FINISH, upheld by producer Yuji Honzawa (aka Dr. Denim), are all executed with utmost precision by each individual engaged in the production process. This is Red Card. Made in Japan. From Japan.