G-Star Lanches Denim Matchmaker

G-Star Matchmaker

G-Star has launched a new way to find the perfect pair of jeans, the Denim Matchmaker. The online matchmaker (which looks very similar to a dating app!) allows you to swipe through a variety of different washes and fits, and make selections to find your denim soulmate. You can find your match made in denim heaven on G-Star’s website here.