Denim Brands

I Dig Denim: New Swedish line for Kids

I Dig Denim is one of the latest creations from Sweden. The designer, Hanna Claveg├Ñrd’s interest in children’s clothing and design was aroused many years ago. Then after the arrival of her own kids she realised that the market lacked a unique, exciting
jeans brand for the little ones. She believes passionately that what a child wears should reflect its personality. Because children are simply the most distinctive individuals around. Naturally the I Dig Denim collection is produced according to fairtrade regulations, which prevent practices like child labour and discrimination.

The collection is currently available in four models, in sizes from 6–9 months to 9–10 years. But there are already plans for more additions to the line. You can visit the website at