Jessica Alba has always been a Denim Diva and now she’s getting a front row seat to the denim industry. Jessica is the new face of DL1961’s spring collection and will also be designing a capsule Fall 2016 collection. The collection, which will feature 8-10 pieces, will be in stores come August.
For an idea of what the collection will hold, Jessica explained some of her inspiration behind it, “My inspiration for most things in life is always the ’90s supermodels: Cindy, Naomi, Claudia. Those bodies! Lately I’ve been getting back into bell-bottoms, but high-waisted and not too flared. The jeans that I’m designing are going to celebrate women’s bodies and show off those curves.”
Jessica also explained that the she was drawn to the brand’s eco-concious mission, “DL1961 is a thoughtful company in the way they go about creating denim, and that angle was important to me as well.”
Check out some images from the Spring 2016 campaign below.
Image and quotes from Vouge.com and DL1961.com.