Divercity Denim is a newer brand to us here at DenimBlog, even though it has been going for 2 years and selling really well in stores. The brand is extremely passionate about their local manufacturing and the founder was a production manager for a denim company before starting this label. The Divercity Denim factory is in Brunswick and the laundry is in Coburg (Melbourne), currently they are helping to keep about 35 skilled denim workers employed.
Putting all of this aside though, they are truly passionate about and in love with denim. They use Premium Japanese Denim and their wash techniques give them the ability to create fantastic looks, using heavy stone washing/hand brushing/enzyme washing/hand grinding and so on. They currently only design jeans for the guys, but they will be moving into women’s by the end of the year! Divercity’s main focus is to have a sleek looking jean that can be worn to the office and then straight out to a bar for a great night. You will be able to enjoy bringing out the natural characteristics of your denim with every wear! You can check out their look book in the gallery below. What do you think?
