Zac Efron for John John Jeans

Zac Efron has been named the new face of Brazilian denim brand John John. Earlier this year, Zac traveled to Brazil to visit the brand’s headquarters and now stars in the upcoming ad campaign. The campaign, shot in LA by Jacques Dequeker, features Zac modeling a variety of different denim looks. I think the brand’s rugged aesthetic fits Zac’s style really well! What do you think of Zac as the face of John John?