Denim Events

Doctrine Denim Launch

DOCTRINE, the contemporary Men’s line launched its highly-anticipated denim collection during fashion week in Los Angeles on the 12th October 2010. Designed by industry veterans, George Latos and Teresa Song, Doctrine is a sophisticated brand based on an American perspective, focused on quality, integrity and relevant to the ever evolving culture of today’s fashion.

Celebs who attended the event were Derek Hough, John Cho, Mike ÔÇÿthe Situation’ Sorrentino, Cheryl Burke, Rick Fox, Mark Ballas, Kyle Massey, Corky Ballas and Kym Johnson. The event was hosted by the Dancing With The Stars show’s reining champion and current frontrunner Derek Hough. You can see all of the images from the night in the gallery below and find out more information on the brand at