Paige Adams-Geller was thrilled to open the first ever PAIGE SHOP in Europe within the iconic Selfridges Denim Studio in London last Thursday. The evening was hosted by the lovely Rosie Huntington-Whiteley alongside Paige for a two hour party and interview session. The ultimate Paige girl, Rosie has just been announced as the face of the lifestyle label for 2015 as I’m sure you already know.
Other guests included Gala Gordon, Laura Jackson, Jess Mills, Lara Mullen and Zara Martin who played a special DJ set for the night. I was also personally in attendance and got to see Paige again, chat about the new styles and catch up on things. Some of the new jeans are absolutely incredible and after having seen the Indio in Blue Galaxy Coated in person, I have to say I am completely in love with them!
The new 37 square meter space in Selfridges boasts a huge selection of Paige lifestyle product including 125 new fashion styles, 32 never-out-of-stock core denim jeans and 21 styles exclusive to Selfridges. I’ve included lots of photos from the night so you can see the new shop and also the guests in attendance. If you love the new styles too, you can shop them online at Paige Denim.
