3×1 is the third brainchild of founder Scott Morrison, preceded by Paper Denim & Cloth and Earnest Sewn. Launched in 2011, their brick and mortar store is in New York’s SoHo neighborhood, right on Mercer Street, made popular by their bespoke aspect for any willing customer to shell out a pretty penny, all for the luxury and satisfaction of getting to design and custom create your own pair of jeans. Athletes love it for their ability to craft a pair of jeans that would fit their build.
Other than their custom denim business, which is mostly catered toward men, they run quite a successful women’s business. Their aesthetic remains true and classic, with comfortable fabrics, and attention to detail that makes their denim remain consistent and popular.
3×1 Fit Guide
Based on retailer reviews, 3×1 has gotten positive reviews, with a lot of their items already being sold out on many websites. Their stretch fabric items seem to be running a little large for the majority of the wearers, while their less stretchy denims fit true to size or a bit snug. Keep in mind, people who are not used to 100% cotton may not realize how unforgiving the fabric can be on body, especially for long-wear.
👍 Rule of Thumb When shopping for denim, especially online, make sure you carefully read the content of the fabric and how the brand describes the pant. Key words like traditional, authentic, or classic usually give you the inclination that the fabric has very minimal stretch and retention, therefore you can make the judgment of how to size your purchases, depending on how you like your jeans to fit. For most non-stretch, or 2% stretch denims, keep in mind that while it will be a tighter fit when you first put them on, these will mold to your body and relax after multiple wears. 3×1 offers a great selection of raw, natural selvedge jeans for men and women and this rule is no exception to their assortment of traditional jeans.
Best 3×1 Black Jeans
W3 Skinny Crop in City Night
A high-waisted black denim made from a stretch fabric, meant to sculpt and hold the body. A true black wash with a raw, laser-frayed hem to break up a rather traditional black pant. Super comfortable, not boring.
A true black that won’t fade in the wash. This is an important feature when it comes to black denim. There is a faded, vintage version of black and then there is a true, solid black that comes from the fact that within the fabric, the individual fibers are black which prevents the cotton, which is naturally white, from ever coming through with each wear.
Best 3×1 White Jeans
W4 Shelter Wideleg Crop in Neve
A high-rise, cropped wide leg silhouette, finished with cut, distressed hemlines.
Fabric and Color
A very minimal stretch fabric, but one that feels lightweight and soft. It’s important to have more cotton content in a white denim because it helps to prevent the pants being too transparent or see through. A common problem with white.
Celebs in 3×1
Kate Bosworth looks effortless in this weekend-friendly outfit.
The W4 Shelter Austin Crop is a super high rise jean with a fitted thigh and a straight leg. Features a cropped inseam and a frayed hem. Crafted from 13 oz. 100% cotton denim with a soft, drapey hand.
A high slit along the side seam of these pants give life to a traditional flared silhouette.
Wrap Up on 3×1
Have a thought about 3×1 or want us to include another of their jeans in our review? Drop us a line at firstname.lastname@example.org