7 For All Mankind just released Visions of California, a groundbreaking 3D virtual reality experience. This film marks the first time a fashion brand has utilized virtual reality to share an imaginative narrative of their collection.
Filmed in Paris against the backdrop of a French chateau, Visions of California engages you in a sweeping experience, allowing you to connect to the brand with a California state of mind, no matter where you are in the world. The Golden State fantasy places you inside of a vivid journey while simultaneously allowing you to appreciate the key shapes, fit, and wearability of the 7 For All Mankind spring collection.
Visions of California is available, starting today, on Google Play for Android phones and viewable with Google Cardboard. Also, Visions of California will be one of the first pieces of VR content to debut on iOS devices and in the iTunes store later this month. Custom Pop Up VR viewers, designed by DODOcase, will be sent to a select number of ELLE subscribers and 7 For All Mankind customers. In addition, consumers will also have the chance to view the VR experience in person and get the limited edition viewer at 7 For All Mankind boutiques in the following locations: Santa Monica, San Diego, Aventura, and San Francisco in California, and at the SoHo store in New York. Check out more of it online at their website and view the video above.