DL1961 Premium Denim has just unveiled their new Fall/Winter 2015 Campaign which is centered around family and movement. The brand is known for its New York City roots and technologically advanced fabrics, like the 360 stretch, and have just launched a unique concept featuring real-life jet-setting couple and DL fans Josephine Skriver and Alexander DeLeon, for the campaign shots. You can read some of the press release below and you can buy DL1961 online at their website.
Adding to the campaign story is the Brooklyn-based, Cergol family, including parents Greg and Marie and their lively children Bruno, Francesca and Matteo. Shot in New York’s West Village by photographer Matteo Montanari and styled by Havana Laffitte, the campaign captures real relationships and people of different backgrounds living and traveling through life together wearing DL1961 denim. The campaign and will appear on billboards in Los Angeles and San Francisco and online.
Highlighted throughout the campaign are DL1961’s newest fall washes and fits for women, men and kids – all in the brand’s revolutionary fabrics, DLX and dlpro. Josaphine is photographed below wearing the brand’s newest leather fit, Margaux in Backdraft ($795). Additions to the growing Instasculpt family for women include the Danny supermodel skinny and Farrow ultra high-rise Instaslim. With the launch of Margaux (28″ inseam, $178) and Danny (33″ inseam, $178) fits, DL1961 now allows both petite and tall customers an array of fashionable options.