Joe’s Jeans Spring/Summer 2013 Campaign

Here is a look at the new Spring/Summer 2013 Joe’s Jeans “The Masterpiece” campaign featuring models Marcela Vivan and Sydney Romper. Keeping in with the heist theme of their previous campaigns, this season you can see the models during their task of stealing a masterpiece.

The past few seasons by Joe’s has really been catching my eye. Their new aesthetic gets stronger with each season and there is not one piece that I’ve seen, that I can’t see many people falling over. This new campaign is no exception. What are your thoughts on it? See all the campaign images below and the video above.