Here is the brand new Spring Summer 2014 ad campaign for Joe’s Jeans, which has hit the NYC Taxi TVs already in celebration of Fashion Week. The campaign theme, “Just a Perfect Day,” features strong-minded, independent men and women who are throwing convention out the window to follow their hearts with no regrets or apologies.
It is through this campaign that Joe’s poses a modern challenge for anyone determined to write his or her own story unencumbered by societal standards and opinions. “What’s Your Perfect Day?” You can join in the fun on Twitter with the #JustAPerfectDay. You can also watch the video below and check out the rest of the photos inside this post.