The Replay Spring/Summer 2015 campaign comes alive through a series of ultra modern shots and portraits in black & white that are equally timeless, at once simple, stark and striking. This is what the brand have said in reference to the new digital images.
You can see here a preview of two of the shots, using Russian model, Anna Selezneva, who portrays the Replay woman by giving femininity a slick contemporary slant and British model, Isaac Carew, who personifies the Replay man’s spunky rebellious spirit through a look where unconventionality meets pure class.
These photos were shot by young Italian fashion photographer, Giampaolo Sgura, who is a major talent on the scene despite his youth, he enjoys considerable recognition and appreciation on the part of world-class brands and magazines.
Getting to the denim – the brand’s core product, is particularly in destroyed mode – which plays the lead here in combination with cool and edgy urban inspired items. What do you think of the new campaign images?
