Siwy has just launched their first New York Street Ad campaign today, Thursday, February 12, and it will run for 4 weeks (through March 12th). Between Fashion Week and Coterie, the Siwy Street Ad Campaign will be seen through various locations in New York City. Make sure you are on the look out to spot it as you can win their jeans!
In conjunction with the street campaign, Siwy will be holding an Instagram contest where people will get the chance to win a pair of Siwy denim. To enter, snap a photo of the Siwy poster when you spot it, use hashtag #siwydenim, and tag one friend. Two winners will be drawn each week. During the last week of the street campaign, if you follow @siwydenim on Instagram and repost their picture of the street ad campaign, 5 lucky winners will win a pair of Siwy denim. How exciting is that?!