Here is day 3 in the wonderful series of posts about how Paige Adams-Geller, designer and founder of Paige Premium Denim lives her life. If you missed the previous posts don’t worry! Click here for Day 1 and click here for Day 2. Also check out the gallery for more behind the scenes images of the 2010 Look Book! These posts are exclusive to DenimBlog only!
The Lou Lou Tulip Jean (Image from the 2010 Look Book).
Wednesday, July 29
6:00 Wake up – Same routine!
9:30 Interview candidates for new sales rep position.
11:00 Meet with Retail Manager of the LA Paige store, Annette Luna, and web coordinator to go over Transition 11/30 and 12/30 buys for our store and web. Marketing and PR managers sit in as well to review the line!
12:30 Lunch with my dear friend Eula Smith, retail consultant, at Akasha in Culver City. Love their salads, coffee and baby cupcakes!
2:00 Review Spring 2010 line with my sales reps! We need to be prepared for the shows coming up! Project and Coterie are around the corner. The Venice style in Coast is going to be a winner!
3:00 Fitting of new development and production.
4:00 Call backs for models for photo shoot.
5:00 Discuss photo shoot with photographer and stylist as well as my PR and marketing team! Needs to look perfect!
6:00 Finalize outfits for Look Book and Trend Book Spring 2010.
7:30 Dinner with Kathleen, Allie, Courtney, Lacie and myself at Marino’s Restaurant. The Marino family is my second family! The best old-school Italian food in town! Gotta have the pizza and eggplant parmesan and chicken cacciatore.
8:30 Pantages Theatre to see the play, Dirty Dancing, with my design, marketing and PR gals, Kathleen, Allie, Courtney and Lacie. I wanted to thank them for all their hard work on the Paige and OPI collaboration.
11:30 Home to bed.
