DenimBlog just got some exciting news from G-Star! Pharrell Williams has become a co-owner of G-Star RAW. Did you see that one coming? The creative man himself is set to be immersed in the company on many creative levels and I cannot wait to see what designs and inventive ideas they come up with together. Who else is excited about this collaboration? You can read a bit more below and you can shop the current G-Star collection online at their website.
This partnership comes after two years of collaboration between G-Star and Pharrell’s company Bionic Yarn on the RAW for the Oceans collection, transforming recycled ocean plastic into denim. During this collaboration it became apparent that we have a rare connection when it comes to design, and with our shared pursuit for constant innovation the decision to take our partnership even further was a no-brainer.
“G-Star is an independently minded and forward thinking company. I believe they will be the definitive jeans brand of the 21st century. I am looking forward to be part of that mission and to co-create G-Star’s future.” Pharrell