Designer Jean Look Books

LOOK BOOK: STROM Denim Spring/Summer 2014

Here is the Spring/Summer 2014 look book for a fairly new brand (they launched a couple of seasons ago), STROM Denim. Named after designer, Erika Stromqvist, the line combines her personal style and unique cuts with great fits. For S/S ’14, she has taken denim to its full capacity and merged together her fashion background with the timeless fabric. There is no classic denim shirt here, but there are pieces that can be seen from her native Sweden to California and back around again.

What I like about this new collection is that it is not just a collection, but a full denim collection. There was no territory left untouched. Erika included pieces from dresses to jackets and everything in between made of the fabric. All with her trained eye of tailoring from working in the fashion industry. You can see the new collection below.