new brands

New Denim Lines: Riejunio


Already a popular favorite among artists like Drumma Boy and Dru Hill, Riejunio, an Atlanta based brand, has plenty of vast array of looks to offer. This variety stems from the brand’s founder, Harie L Robinson Jr. who formerly worked at Macy’s. He wanted to create a clothing company which appealed to people from multicultural, ethnic and international backgrounds. He felt that every consumer has something unique to offer, as each identifies with a different background or group. By appealing to a vast market, it will help unite these individuals and improve society.

Founder, Harie L Robinson Jr. wrote the brand’s code, which is based on the idea of “manifestation” – “The word manifest brings all things into existence… for it is already written and determined by a higher power. The path to your destiny is through mental, emotional and physical manifestations. Choose the path of truth and positive energy and your manifestation will be one of success and happiness. “No one has the answer”… This is my answer to all of the questions that are unanswered. Surround yourself with good people. 99.5% of individuals are suspect and .5% are good. Applying RIEJUNIO’S CODE OF LIFE will bring these suspect individuals to the good side for growth and unity.”

The collection itself offers both men and women’s styles of premium jeans and tees. The cloth is imported from Japan, Turkey and Italy, then produced in the USA. The collection features men’s and women’s bootcut styles, skinny and loose fit, in a variety of washes.

They also provided the clothes for the reality show Welcome to Dreamland, which you can see here and also on Dru Hill’s reality show.

To see more of the collection and learn about the brand, visit their website or their myspace.