OriJeans – Custom Jeans From Home

I was recently introduced to OriJeans; a brand new European made to order selvedge jeans brand, which incorporates both American traditions of handcrafting jeans and technology. OriJeans has stated that they will be the worlds most convenient way for people to design, fit and purchase jeans online. They are developing their web service at the moment, which will be an online platform that would enable people to design their own pair of jeans from the comfort of their home. I spoke to OriJeans about exactly how their system will work, which you can read just below:

“Unlike other existing services, our platform would provide a big variety of choices of jeans cuts and different elements of the design. After submitting the design to OriJeans and the personal measurements of the customer, our team will sew the jeans, using the best available selvedge denim from American and Japanese mills and get it delivered to the customer within 3 weeks.”

Customisation: Our users will choose the fabric and cut of the jeans. Then, our web-constructor will automatically adjust the fit of the jeans to the user’s requirements and display it on the screen. Customers will be able to lighten certain areas of their jeans, adding scuffs, apply rips and spikes etc. All the changes will be immediately applied to the model on the screen, so that people can see changes, as they are made.

Fit: We ensure that our jeans perfectly fit the customers by asking the users to measure themselves in seven dimensions. It provides us with enough information to handcraft a pair of jeans, which will perfectly fit the customer.

I personally think this is a great idea and even though there are quite a few custom denim brands out there, I feel like the market is missing something as detailed as this online. Others have great services for custom denim in stores, but that requires you to go to the shop and be fitted. I think this has great potential. What do you think? You can find out more about them online at their website.