New Fall Fabrics from J Brand

Photo Ready 620 Super Skinny in Onyx

We introduced you to Photo Ready denim in July, but J Brand continues to lead the pack with notable fabric innovation this season. Slim. Stretch. Recover. This is what to expect from J Brand’s Fall Collection of Photo Ready, Luxe Sateen, and Indigo Sateen styles.

“We have always looked at new and unusual ways to freshen up our seasonal offer of denim. This season we paid a lot of attention to fabric ad fabric technology to give the J Brand woman the softness she wants, but without losing the fit and recovery of the fabric, ” said Donald Oliver, Creative Director.

I get a lot of questions from readers on a weekly basis about finding the right fit for their jeans. Most recently a troubled reader asked if I knew of a pair that would both slim her legs and lift her butt to really enhance her figure and boost her confidence. This question came at the perfect time because I had just heard of J Brand’s new Photo Ready Denim, which happen to do just what the reader was looking for. It’s the season’s most coveted denim because it contours to your body for a slimming, picture perfect silhouette. This should be a staple in your Fall wardrobe!

Luxe Sateen485 in Travertine

J Brand’s new Luxe Sateen fabric is luxurious and soft to the touch. It’s one of those amazing fabrics that does not lose its shape. It has the perfect amount of stretch, while maintaining exceptional recovery. Because nobody likes that stretched out, baggy look, try on Luxe Sateen for the best possible combination of comfort and fashion.

Indigo Sateen Maria in Atmosphere

Indigo Sateen has the look and feel of classic indigo denim, but is constructed from luxurious sateen. From a high rise to a crop, J Brand offers a variety of styles made in this figure flattering fabric. What could be better than incredibly comfortable and form-fitting jeans that look like a regular pair of blue denim?

J Brand is a supporter.
Written by Lorna Burford