Siwy is celebrating their Ten Year Anniversary with the launch of their Anniversary Capsule Collection! Siwy teamed up with ten East and West coast “it-girls” to create a unique collection that epitomizes it as an LA brand with NY attitude. Arden Wohl, Byrdie Bell, Chelsea Leyland, Christina Caradona, Cory Kennedy, Courtney Trop, Jenny Ong, Kelly Ash, Marianna Hewitt, and Mia Moretti are the girls the brand chose to create the unique capsule collection.
Each girl designed one piece for the capsule collection showing off her personal style while utilizing Siwy’s denim prowess. “We are very excited to create a limited edition collection with the amazing girls involved. They all have their unique style and we created a line that captured the individuality of each” says Jimmy Taverniti, creative director of Siwy. The initial concept was simple. “We wanted to celebrate our birthday with a bang” said Alain Lafourcade, COO of Siwy. “We do great with novelty denim so we thought, why don’t we work with girls that are style driven and do a capsule collection?” The idea grew from there. The Siwy design team held in-person meetings and skype sessions with each of the collaborators to discuss fit, wash, fabrication, treatment and other elements in creating each piece.
The ten-piece capsule collection expresses the unique personalities of each participant and includes an assortment of jeans, trousers, a dress, an overall, a jumpsuit, and of course a jogger. The pieces are also named after girls further infusing their personality into each garment. The majority of the jeans incorporate a high waist to provide a vintage, chic feeling.
Mia Moretti created a boyfriend jean with a 12” rise with a resin rinse (Moretti Big Daddy) and Chelsea Leyland went for a high waisted slim crop fit without front pockets (Chelsea Dreaming). Jenny from Neon Blush decided on an 11” high rise waist with a slouchy-straight fit (Amy Neon Blush) and Byrdie Bell opted for a high-waisted acid wash denim (Byrdie Seduction). There are two trousers in the mix that are both drop crotch styles and come in a medium camel shade with a dark brown trim (Fiona Always Judging) and a crimson velvet to add a touch of luxury (Fiona Trop Rouge).
Arden Wohl created the singular dress in the collection. Made with lightweight fabric and inspired by a vintage silhouette, her simple wash keeps the integrity of denim’s natural color (Arden Gems). Providing an antiquated feel with a contemporary minimal look, Kelley Ash’s lightweight cotton overall (Kelley Wild One) and Cory Kennedy’s jumpsuit (Cory Believe in Me) provide an alternative to denim pants. Last but not least, blogger Marianna’s high waisted jogger (Reilly La La Mer) completes the collection; combining comfort and style, the jogger is perfect for a smooth transition between day and eveningwear. Price points for the collection range from $150-$375 and is available at Ron Herman, siwydenim.com and Shopbop.com. What do you think of the collection?
