Digital Luxe Denim by AG Adriano Goldschmied

Digital Luxe Denim is a brand new concept from AG Adriano Goldschmied for Fall 2014. I saw the new jeans last week in London at the showroom and completely fell in love with them! I’m a huge fan of AG Jeans anyway, but this new idea is so inventive and innovative, I know it’s going to be a big hit.

DLD utilizes photocell printing to replicate the weathered appearance of lived in jeans on their luxuriously soft sateen. This means that they literally print a photo of distressed jeans onto a pair of plain jeans, creating what looks like a genuine pair of ripped and worn in jeans. As you can see from the photos, the print looks completely real and you wouldn’t know that they didn’t actually have rips in unless you felt them. The distressed areas are 3D and expertly done.

One of the best things about these jeans though is how soft they are, the sateen feels like silk and is incredibly stretchy, so you can’t get more perfect than that! Not only will you be able to pull your jeans on quickly without putting your foot through the rips, you can be in comfort all day and your legs wont get cold either! You can see the three washes available below. What do you think?

Written by Lorna Burford