Levi’s Curve Launch Event

Recently I blogged about Levi’s new innovative line, Levi’s Curve, which offers jeans that are meant to fit beyond just waist size. Levi’s Curve is meant to focus on providing the best fits for your curves. They launched three different styles One, for women who find the fit in the hips and thighs good but are too tight in the waist, a demi curve (if your jeans “usually fit in the waist but don’t flatter the figure”) and a bold curve (if jeans “fit in the hips and thighs, but gap in the back”).

The line celebrated their launch in Bryant Park, NYC (The former home of Mercedes Benz Fashion week!) on August 27th. What launch would be complete without celebrities? Although celebrities like Emma Roberts and Katherine Heigl have already picked up pairs, Bobbie Thomas was one guest in attendance, as well as a performance by Janelle Monae.