Press Days

Serfontaine Press Day Preview

Here is a look at the new Serfontaine Autumn/Winter 2011 collection that I saw in London last week. These jeans are made specifically for the Bodymetrics Scanner in Selfridges. You can read my experience on the scanner here.

I was excited to see that they have brought out some distressed styles in the Ruby, Sapphire and Emerald fits. At the moment they just seem to have the plain washes so it’s nice to see some variation. There was one pair in particular that I liked and they had silver sequins under the distressed parts of the denim. They also had some classic washes and white denim as well. You can view the images in the gallery below.

Images courtesy of Lorna Burford/