Cult of Individuality say it’s time to get “Raw”. Beginning October 1st, the brand will be hosting its first ever Future Vintage Project. A raw denim challenge with a twist! All you have to do is commit to wearing a pair of raw denim from Cult as often as possible until April 30th, without hand or machine washing.
Each passing use and abuse will help to create a unique and natural fade, wear and “whiskering” effect, reflecting your own individual style. To keep things interesting, Cult is throwing in monthly challenges that will be sure to impact the overall finish of the jeans too. Sounds like fun right?
Throughout the process of breaking in your raw denim, you will be asked to document the progress with photos and videos via Facebook, blog posts, Twitter and Instagram – and tag it with #CultFutureVintage. The Future Vintage Project’s conclusion on May 1st 2015 will allow the participants to finally wash their jeans, revealing the finished product. They will post images of the final product, along with its name for Cult’s fans to vote on. The winner’s wash will earn a limited time place in Cult’s product line, and earn the wearer a $1000 cultofindividuality.com credit. You can sign up and check out more details here. I love this idea and I can’t wait to see some of your jeans!
