As G-Star rolls out their Spring/Summer 2011 campaign in some of your favorite magazines, you may spot the global advertising campaign models; British actress Gemma Arterton, and world chess no.1 Magnus Carlsen, driving around NYC! The artwork was captured by the iconic photographer and filmmaker, Anton Corbijn. Rapidly establishing herself internationally on both stage and […]
This week G-Star starts the global distribution of over 4 million copies of its RAW Magazine. The RAW Magazine gives an inside look into the G-Star world, where head designer Pierre Morisset discusses inspiration and plans for the future of denim; G-Star reveals their new design crossover; you get a backstage pass into New York
Gemma Arterton has replaced Liv Tyler as the new face of G-Star Raw. The brand announced their selection of the British actress for the Spring/Summer 2011 campaign. Gemma is known for a variety of different roles, from the blockbuster, Prince of Persia to the stage production of Master Builder in London. It was her unique