LuisaViaRoma Firenze4Ever 7th Edition

Those of you who follow DenimBlog on Twitter will know that from the 14th – 17th of June, I was in Florence, Italy attending the 7th edition of Firenze4Ever with LuisaViaRoma. I have been invited to the previous events, but was never actually able to attend, but this time I could.

For those of you who don’t know what Firenze4Ever is, it’s where LuisaViaRoma invite about 30 bloggers from all over the world to come to their store for 3 days. The Blonde Salad, The Purse Blog, Bag Snob and many many more were also there! While you are there, you attend dinners, meet and greets with other bloggers and designers and the most important thing is the style lab.

Each blogger creates 3 different looks from the upcoming collections from the store. I of course styled 3 different denim looks and will be showcasing those to you on Monday, Tuesday and Wednesday. The jeans are from the new Autumn/Winter 2013 collections and it was actually so uncomfortable modelling them as it was about 38C (or 100F) in Florence at the time! It was much too hot for winter clothing, ha ha.

In the meantime though, I have included some behind the scenes photos, some official press board photos and more, for you to get an idea what the event was like! It was absolutely amazing and I loved it, so a huge thank you to LuisaViaRoma for inviting me as part of DenimBlog and also as part of my English Personal Style Blog, Raindrops of Sapphire, where there will be more behind the scenes/outfit looks. What do you think of the event?

Images courtesy of
Written by Lorna Burford