Lydia Hearst, American model, actress and heiress to the Hearst publishing fortune, returns as the face of the fall 2013 MISS ME campaign. The campaign was shot in New Orleans with Lydia walking through various iconic locations.
“I’m thrilled to be working with Miss Me again as I stand firmly behind the brand’s messaging to help empower women and help them feel confident without compromising comfort,” said Hearst. “Every girl needs a pair of Miss Me jeans for that extra boost of boldness and fearlessness for whatever situation stands in their way.”
The “Do You Miss Me?” campaign was shot by renowned celebrity and fashion photographer, Mike Rosenthal at various iconic locations in New Orleans such as the French Quarter, Oak Alley plantation, and Steamboat Natchez. In addition, the campaign features multiple short films by Thomas Williams capturing a young woman’s journey from the tranquil plantation to bustling European-inspired city.
Creative Director of SumCreative, Alex Sum said, “This season we are celebrating LOVE. Not the romantic kind, but the intrinsic love and passion we have for home, music, dance, food … and most importantly, for life. We think this is our best campaign yet and are delighted that Lydia Hearst has joined us once again to revive her role as the face of Miss Me.”